Handbook of Research on Sport and Business

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INFORMACIJA

AUTOR
Soderman, Sten
DIMENZIJA
12,78 MB
NAZIV DATOTEKE
Handbook of Research on Sport and Business.pdf
ISBN
2533619899017

OPIS

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.

It is designed to function as a catalyst for building and disseminating new ideas around the variety of methods being applied in research on the business aspects of sports as well as of sport-related industries. The Handbook is recommended reading for those interested in advancing sport business research. Graham Cuskelly, Griffith University, AustraliaThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club ... Handbook of Research on Sport and Business Elgar Original Reference Research Handbooks in Business and Management series: Amazon.co.uk: Sten Söderman, Harald Dolles, Sten Soderman, Harald Dolles: Books Handbook of Research on Sport and Business Elgar Original Reference Research Handbooks in Business and Management series: Amazon.co.uk: Sten Soderman, Harald Dolles, Sten Soderman, Harald Dolles: Books "Research on sport and business" published on 28 Jun 2013 by Edward Elgar Publishing. Get this from a library! Handbook of Research on Sport and Business.

It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Handbook of Research on Sport and Business. S.

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